Night Wing Goods

In creating the brand identity for this Austin-based online shop, it was decided that the client (who is a psychic medium herself) would have to be the central figure in the design. The brand, described as modern witchery paired with ancient threads of the past, aims to ignite our deep connection with ourselves and nature. Inspired by the wild west as well as her home base of Texas, the modern cowgirl in the logo was born: in it, we see the cowgirl in a tarot card, embracing the wise raven with the ability to ‘see with her eyes closed’. The red colour represents the fiery desert sun; the black colour embraces our inner shadow while the cream tone characterises light. In addition to the brand identity and website design, Paulina illustrates all of the candles, apparel and sprays, book covers, the tote bag and much more.

Date:
Role:
Brand Identity, Shopify Website Design & Development, Illustrations, Product Design
Location:
Austin, Texas