Avium Jets

Company: Avium
Sector: Aviation and Luxury
Services: Brand Identity

The Challenge

Spanish-based Avium Jets needed a brand identity that would effectively convey their ability to connect high-net-worth individuals with quick and direct access to luxury travel. With a service offering instant pricing and an extensive selection of private aircraft, Avium Jets required a logo that not only represented the convenience and exclusivity of their network but also resonated with their affluent clientele. The challenge was to create a symbol that embodied flight, freedom, grace, and sophistication—all core aspects of the private jet experience and specific client requests.

The Result

Paulina developed a logo featuring wings, symbolising flight and freedom, which are fundamental to the private jet experience. The design taps into the human desire to soar above the clouds, reflecting the aspirational lifestyle of Avium Jets’ clientele. Additionally, the presence of a woman in the logo evokes a sense of grace and sophistication, aligning with the seamless and elegant travel experience that Avium Jets promises. This cohesive and evocative brand identity successfully captured the essence of luxury travel, reinforcing Avium Jets’ position in the market and resonating deeply with their target audience.